Sunbow Entertainment

Sunbow Entertainment was an animation studio, founded in 1980 and owned until 1998 by Griffin-Bacal Advertising in New York City and in the United States. Griffin-Bacal's first animations were animated commercials for Hasbro's G.I. Joe toy line.

The success of the animated commercials led partners Tom Griffin and Joe Bacal to form Sunbow Productions. Due to their close working relationship with Hasbro, Sunbow came to be recognized as the toy giant's unofficial television arm.